Display Advertising Specifications
Mechanical RequirementsFurnished Inserts
Space Unit    Width x DepthSpace UnitUntrimmed Size
1 pg. (without bleed)     7.375" x 10"1 Page / 2 Page8 1/2" x 11 1/8"
1 pg. (full bleed trim area)   8 3/8" x 10 7/8" 4 Page 17" x 11 1/8"
2/3 pg.      4 5/8" x 10" Folded Size17" x 11 1/4"
1/2 pg. (vertical)    3 1/2" x 10"
1/2 pg. (island)      4 5/8" x 7 1/2" Trim Size    8 3/8" x 10 7/8"
1/2 pg. (horizontal)7.375" x 4.68"
1/3 pg. (vertical)    2 1/4" x 10"Safety Area:
1/3 pg. (horizontal)      4 5/8" x 5"Keep all live matter 1/2" from 
1/4 pg. (horizontal)7.375" x 2 3/8"trim edges.
1/4 pg. (vertical)    3 1/2" x 5"
1/6 pg. (vertical)    2 1/4" x 5"  Binding: Saddle Stitched

Bleeds (.125)Quantity:     Quantity is subject to
Covers: Full Bleed 8 5/8" x 11 1/8"   change. Please contact
1 pg.  8 5/8" x 11 1/8"   Production Manager
2 pg. spread   17" x 11 1/8" prior to closing date at
    (800) 922-8513
Material to be Furnished
Four Color:
   Supply offset negatives (right reading emulsion side down), fully corrected, of stable base film, proofed on publisher's stock; up to 150-line screen acceptable.

Rotation of Color:
   Cyan, magenta, yellow, black

Two Color and Black & White:
   Supply offset negatives (right reading emulsion side down); up to 133-line screen acceptable
Digital Printing Specifications

Ship Film & Camera-Ready Art to:
    Production Manager
    HealthCare Distributor
    2600 S Parker Rd. Ste 1-313
    Aurora, CO 80014

Ship Furnished Inserts ONLY to:
    Publication Printers
    2002 S. Platte River Drive
    Denver, CO 80223
    Identify clearly on label:
    Name of Advertiser
    For HealthCare Distributor
    Issue date of magazine

Digital Printing Specifications
E.L.F. Publications Inc. offers advertisers the opportunity to submit advertising materials in digital format and, in fact, we prefer digital format. The very best format for E.L.F. Publications purposes (and to the benefit of the advertiser) is a completed PDF file with no compression, CMYK color, with bleed, including native files, links and fonts embedded 100% subset. Export pdf files without crop marks or other page marks, include bleed. Further specifications are described below.

Digital advertising is submitted by the advertiser and accepted by E.L.F. Publications with the agreement that the material will perform satisfactorily with no intervention or assistance required on the part of E.L.F. Publications. If supplied digital advertising materials do not meet the criteria required or require intervention or handwork to prepare material for press, the advertiser will be billed for all costs incurred.

Computer Software:
•  Adobe InDesign CS4 & below (Mac or PC)
•  Quark Xpress 6.1 & below (Mac or PC)
•  Adobe Illustrator CS4 & below (Mac or PC)
•  Adobe Photoshop CS4& below (Mac or PC)
•  Acrobat PDF

Media Formats:
•  DVD

Read Me files:
All files must contain a "Read-Me" file describing the applications and versions used to compose and compress the ad page.

Please label media with the following:
1. Customer name/Publication name
2. File names
3. Date and time disk was created
4. Software version used to create files.
5. Contact name and telephone number

Page files must be constructed so that upon opening the page file, all elements (fonts, EPS, TIFFS, etc.) are positioned correctly. Customer must supply all related files necessary for output, i.e., EPS and TIFFS along with the original electronic art, fonts, data compression programs and any other data programs that may be required for correct output.

It is suggested that you use the "package" function prior to sending files. Self extracting archives are preferred. Do not send any more files than are required to construct the page.

Adobe Illustrator files need to be saved as an eps or ai file. Customer is responsible to provide any necessary files for the output of any art. All 4-color must be in CMYK. If there is a Pantone or  5th color, it should be converted to process color, otherwise arrangements must be made with the E.L.F. Publications production department.

All fonts used in the document must be supplied - both printer font and screen font or Trutype. Open Type fonts are preferred.

Hard Copy:
Supply a corrected final hard copy of what the final output is supposed to look like. This will be used to check the printer's output against the original file. The hard copy can be low resolution (Dot Matrix or Laser copy) and may be reduced or tiled if necessary. Full-size hard copy is preferred.

If any viruses are detected on disks, printer will attempt to fix them with Norton Anti-Virus. If the disk is not repairable in one pass, the disk will not be outputted; advertiser and client will be notified as soon as possible.

TIFF and EPS images:
All art files must be supplied or the illustration will bitmap when printed. If the art files are not provided, the disk cannot be output successfully. Images need to be 300ppi resolution, CMYK color mode.

Proof (type)Purpose
Press Proof  color guidance on press
Off Press Proofs (Matchprint, Chromalin) color guidance on press
Digital Halftone (Kodak approval)  color guidance on press
Digital Contone (Iris)  color guidance on press
Laser (B/W or Color) content only; no color guidance
Inkjet     content only; no color guidance

To avoid problems:
Fonts and Typesetting
1. Send ALL fonts (screen & printer) for each job. Open Type fonts are preferred.
2. Resolution of scanned images should be 300ppi without enlarging the image.
3. When using fonts in Illustrator and Freehand, turn the fonts into paths when finished with the file.
4. Languages other than English. The written piece(s) can be dropped into an image space and size, but it is preferred to have it on disk with English instructions as to where the print is needed within the publication. Type cannot be corrected or edited once received.

Graphics and Images
1. Send all graphic files that were imported into the document to prevent having to ask for them later
2. Avoid pict, gif and jpg files whenever possible.
3. Do NOT import photos (scanned files) into Adobe Illustrator. Whenever possible, place artwork and scanned images in InDesign.
4. Make sure color photographs are saved in CMYK tiff or eps formats.
5. Do NOT IMPORT encoded JPEG files into InDesign.
6. Do NOT place images saved from web pages; the resolution is too low for print reproduction.
7. NEVER copy illustrations or scanned images from Illustrator or Photoshop and then paste them into InDesign. These files do not reproduce correctly because no link is established between programs.
8. Make sure Pantone colors used in Adobe Illustrator, Photoshop are identical in name in InDesign.
9. Remember to do a clipping path in Photoshop if you intend to drop the background of your image, and then save the file as an tiff with a tolerance of .5 to place in InDesign.
10. If using clipart, try to use eps clip art and open it in Adobe Illustrator to match specifications of job.
11. When using duotones or fake duotones, make sure the two colors in the file are set to different screen angles, or it will product moiré with our register variance on press. (Example: 45% Black, 75% 2nd color)
12. If you have a multi-version job where only a few things (black type) changes, build the base first; add the text and save a second copy to ensure graphics do not move.

1. Document setup is the actual trim size of publication.
2. Bleeds are specified and extended out 1/8" from trim.
3. Process separate all colors that are not going to be printed as a spot color
4. Live material is 1/2" from trim.
5. Total ink density of 4-color files should not exceed 280%
6. Maximum screened tone value for any color should be 85%
7. Any value over 85% should be made solid
8. Minimum dot range for highlight areas is 8%
9. Thin lines and medium or small lettering should be restricted to one color
10. Dot gain from file to final print could increase to approximately 20% (at a 50% dot)