Judy Lane

Sen. Hatch, Rep. Waxman Stress Important Role Generic Medicines Play in Strengthening Health Care System on 25th Anniversary of Hatch-Waxman Act   

On September 24, 1984, the Hatch-Waxman Act creating the modern generic pharmaceutical industry was signed into law at a White House Rose Garden ceremony. Commenting on the 25th anniversary of this piece of legislation, Generic Pharmaceutical Association president and CEO Kathleen Jaeger said:  “Twenty five years ago..., I’m not sure President Reagan, Senator Hatch or Representative Waxman could have truly envisioned the extraordinary success ... Read more on Publisher's Letter page...

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Columns

Profit Ideas

Do We Really Need That? 

By Dave Wendland

Endless shelves. Stores without boundaries, such as Walmart’s initiative to offer more than one million items on the Web. Is there still a place for SKU rationalization? 

Back when traditional brick-and-mortar retailers and manufacturers keen to produce the next big hit realized that too much assortment is counter-productive, rationalizing the availability of items became the norm. But the “new normal” is that the Internet makes it incredibly easy to offer “virtual aisles” and “limitless assortment.” From the consumer’s perspective, SKU rationalization doesn’t make sense. This is the paradox that Walmart.com, Amazon.com and others have brought to light.   Read more on the Profit ideas page..

Special Feature

DELIVERING THE WOW!!

By Bruce Kneeland

Ask any group of independent pharmacy owners what they do that sets them

apart from the competition and they will immediately say they provide “great customer service.” Now, ask them what that means, and you’ll likely get a few blanks stares and a somewhat mumbled comment about how they sort out insurance issues, call people by name, and come in after hours to fill emergency prescriptions. Read more on the Special Feature page..

Pharmacy Profile

'Herbal Insights' Debuts on PBS TV Series

The American Botanical Council (ABC), America's leading nonprofit herbal research and education organization, has teamed up with the producers of a public television series to create "Herbal Insights," a new segment on popular herbs and herb issues.  Read more on the Pharmacy Profile page...